Business needs to be smarter with how it budgets and navigates a fragmented marketing landscape. Having a brilliant product or service is no guarantee of success.
Melbourne-based Manallack PR drives focussed campaigns. We start by analysing your current communications situation, developing objectives and goals using proven processes and measuring the performance.
Our approach has worked for listed companies, B2B firms, financial services, education, IT, health, property and many more.
Any organisation can have the strategy, connections and profile to support business growth. Yes so many fall into familiar traps.
Consider the many organisations stricken by a kind of "attention defecit communications syndrome", restlessly shifting strategy - today, they are throwing everything at media, tomorrow it's social media, next week it's advertising and after that any random next big thing. All these activities can add value to the business, but without a strategy they may as well burn a big pile of cash and hope someone reads the smoke signals.